Owned brand / Independent insurance agencies
A specialist brand for independent P&C agencies. Websites, quote flows, and local search built around the way people actually shop for insurance.
Kisil Media LLC
Brands built to own their niche.
Websites, brands, and useful digital products. Built by Michael Kisilevich, with a deep understanding of the businesses behind them.
Independent studio. Thoughtful work. Useful things.
A few things on my desk
Built with PolicySiteInsurance, considered.
{
"projects": 6,
"client_collaborations": 3,
"k2_impressions": "+258%",
"k2_clicks": "+48%"
}K2: first 90 days after launch vs. prior 90 days. Source: Google Search Console via published PolicySite case study ↗.
▸ 01 — Selected work
A window into the work.
A specialist brand. Client collaborations. A few things built out of curiosity. Open a window and see what went into each one.
6 projects on the desk6 projects shown
Client work / Insurance · Delray Beach, FL
A clearer path from coverage questions to a quote request, with an interactive Florida county map and local pages built for statewide reach.
Client work / Luxury eyewear · Boca Raton, FL
A boutique eyewear redesign with a considered editorial feel, browsable designer collections, and a catalog the team can manage from a spreadsheet.
Client work / Food, recipes & creator tools
A recipe site with the personality of a test-kitchen notebook: draggable photos, a dinner-finding quiz, city food guides, and a publishing workflow behind it all.
Product / Browser game & simulation
A living little city in your browser. Residents commute, work, shop, and ride the lifts in a 3D simulation that saves locally and works offline.
Product / Collectibles & AI vision
An AI card-analysis tool that turns a photo into a condition breakdown, an estimated grade, and an explanation collectors can inspect.
From the work
Good design should do something.
K2 Insurance · first 90 days after launch compared with the preceding 90 days.
+258%Google Search impressions
+48%Organic search clicks
Published case study ↗Source: Google Search Console, via PolicySite▸ 02 — Capabilities
What gets built.
No.NameWhat it means
- 01
Brand systems
A name, a look, and a voice that reads like it came from inside the industry — then a site that lives up to it.
- 02
Web design & build
Custom, fast, and conversion-led. Next.js on Vercel, no page builders, no templates wearing a costume.
- 03
Local SEO
Google Business Profile, citations, location pages, reviews — the unglamorous work that makes the phone ring.
- 04
Quote & lead flows
Forms, funnels and follow-ups that turn a visitor into a conversation, wired straight into the tools you already use.
- 05
Automation & AI
Intake, triage, and follow-up handled by agents that never clock out — built where it saves time, skipped where it doesn't.
- 06
Product engineering
Internal tools and small software products, scoped tightly and shipped fast.
▸ 03 — The studio
One industry at a time.
One industry at a time. Learn it properly, give it a brand, build the system that gets it customers — then do it again.
Kisil Media LLC is the company behind the brands. Founded by Michael Kisilevich, it started with insurance because independent agencies were being sold generic marketing by people who couldn't tell an HO-3 from an HO-6. PolicySite fixed that. The next brand follows the same playbook.
Next.jsReactTypeScriptTailwindThree.jsGSAPVercelSupabaseShopifyGoogle Business ProfileClaudeLocal SEO
6
Selected projects
3
Client collaborations
+258%
K2 search impressions
+48%
K2 organic clicks
K2: first 90 days after launch vs. preceding 90 days. Published results ↗
▸ 04 — FAQ
Questions, answered.
What does Kisil Media actually do?
It builds and runs brands for specialised industries. Each brand gets its own name, site and local-search system, aimed at one kind of business. PolicySite, for independent insurance agencies, is the first.
Is Kisil Media an insurance company?
No. Kisil Media LLC is not an insurance carrier or agency and does not sell insurance. PolicySite builds websites and local SEO for agencies that do.
Can you build a site for my business if it isn't insurance?
Yes — most of the client work above isn't. Get in touch with what you're building and where you're stuck.
What's the stack?
Next.js and React on Vercel, TypeScript throughout, Tailwind for styling, Three.js and GSAP where motion earns its place. No page builders.
▸ 05 — Contact