Pricing
What an insurance agency website costs.
A one-time build fee, then a flat monthly plan. No hourly billing, no surprise invoices, no quote-on-request games — the numbers are on this page because you should be able to decide before you talk to anyone.
Step one
The build
$2,500one-time
Design and build of your agency site — coverage pages, quote flow, agent bios, carrier and licensing trust signals, and the SEO foundations underneath all of it.
Half to start, half at launch. Most agency sites go live four to six weeks after the discovery call.
- Discovery call and content checklist
- Custom design, reviewed before any code ships
- A coverage page per line of business you write
- Mobile-first quote-request flow routed wherever you want it
- Agent bios, carrier logos, reviews, licensing disclosures
- Technical SEO: titles, schema, sitemap, page speed
- Launch, testing across devices, and handover
Step two
The monthly care plan.
Pick the level of ongoing work you want. Move up or down at any time after the initial term.
Foundation
$250/month
Keep it live, keep it current.
- Hosting, SSL, and uptime monitoring
- Security and software updates
- Content edits as your team and carriers change
- Monthly report: traffic and quote requests
One retained personal-lines policy usually covers this for the year.
Most agencies pick this
Growth
$600/month
Get found by people who don't know you yet.
- Everything in Foundation
- Two blog posts a month targeting local search
- Google Business Profile management
- Review request workflow and review placement
- Ongoing local SEO across your service area
The tier most agencies land on. Local search is where shoppers start.
Dominate
$1,200/month
Own your market's search results.
- Everything in Growth
- Four posts a month
- New coverage and city pages as you expand
- Quarterly strategy call and competitive review
- Priority turnaround on every request
For agencies writing across several metros or pushing hard on commercial.
The math
Price it against a policy, not against a website.
The question is never whether a website is worth $250 a month. It is whether one additional client a year is worth $250 a month. A single retained personal-lines household is usually worth a few hundred dollars a year in commission, and a commercial account can be worth many multiples of the entire plan.
That is the standard we hold the work to, and it is why the monthly report leads with quote requests rather than pageviews.
Questions
Pricing questions, answered.
Why a monthly fee at all — isn't the site just done?
A site that nobody updates loses ground every month: rankings drift, carrier lists go stale, software needs patching. The monthly plan is what keeps the thing producing quote requests instead of slowly becoming a brochure. You also get a report each month showing exactly what it produced, so the fee is never a mystery.
Is there a contract?
The care plan runs on a 12-month initial term, then month-to-month with 30 days' notice. The term is what makes a lower build fee possible — it is not a lock-in tactic, and you own your site and domain throughout.
What if I already have a website?
Then start with the free 5-point audit. Sometimes the answer is a rebuild, and sometimes it is three fixes to the site you have. We will tell you which, and there is no obligation either way.
Do you work with more than one agency in my area?
No. We take one agency per market. You are never competing for rankings against another site we built, and that exclusivity holds for as long as you are a client.
Not sure which tier fits your agency?
Start with the free audit. We will tell you what your current site is costing you, and what it would actually take to fix it.